Brand associations have helped Priyanka Chopra-starrer gain traction in traditional and digital media.
The hit parade of well-made movies continues, ticket sales are creeping up and OTTs are upping the game in one of the best years for the film industry.
'While they are a long way off from the box office muscle that the Khans enjoy, a host of young stars are entering the Rs 100 crore club that was earlier the reserve of the seniors. This year will see a lot of young stars in action.'
More Indians are watching films across screens, TV, online and other platforms than ever before. Whether it is by tackling costs, processes or revenues, the trick is to find a way of making money from all of them, says Vanita Kohli-Khandekar.
The current broadcasting platforms believe the road ahead for Netflix might not be a cakewalk
After a miserable two years of flopping films and stagnant revenues, what has changed for the film industry?
Social media teams ensure there is something new around the movie every few days and as the release date nears, every few hours.
Some broke stereotypes. Some inspiring. Some made our jaws drop.
IT exporters were the top gainers amid a weak rupee along with select index heavyweights.
In the wake of lukewarm response to his last two films Lingaa and Kochadaiyaan, T E Narasimhan and Urvi Malvania examine ways in which Rajinikanth can reclaim past glory.
Messi doesn't need to win a World Cup to prove his greatness, feels iconic former Argentine striker Hernan Crespo.
A look at the top tweets from your favourite Bollywood celebrities:
'I would count my rotis and eat.' 'I broke my sister and brother's insurance policies.' 'Whatever savings I had got over.' 'I was struggling for work.' 'I used to struggle for Rs 500, Rs 1,000.'
'Being a chocolate lover boy, I wouldn't last long. So I decided to get rid of the tag as soon as possible.' 'That's why I started doing films like Haasil and Munnabhai MBBS.' With films like Yahaan, A Wednesday and Tanu Weds Manu, I was trying to break an image.'
Aseem Chhabra has been trying to get an interview with the superstar since 2005, and has been lucky only once.
The top posts on social media from your favourite Bollywood celebrities.
'Art Deco was the last of the truly international styles.'
'There is no longer any pressure to play the heroine. So I can have fun and be the actor I want to be. I can look beyond the hairstyles and the clothes. It is liberating to not have that constant pressure on you.' Lara Dutta enjoys being 'back'!
The channel has begun forensic investigations into the leak of the next episode, which was put up on Reddit three days before the official release.
'In the next five years both online and TV viewership will grow and complement each other.'
Company cites copyright issues but users irked by crackdown on VPNs
Paytm will cross 100 million wallets ahead of its self-determined deadline of 2015-end. It currently has 66 million.
Dangal's success in China opens up the world's second-largest film market for India. But there are risks, warns Vanita Kohli-Khandekar.
Dangal's success in China opens up the world's second-largest film market for India. But there are risks, warns Vanita Kohli-Khandekar.
Indian Railways plans Rs 39,000 crores non-fare revenue. Via: Branding of trains. Vinyl-wrapping of Rajdhanis, Shatabdis and Garib Raths. Moving billboards.
'When we make these action machismo films, the stupidest thing is to show that the hero sails through a thousand people. It's a tradition we have grown up with.' 'We don't have the basis of creating a Bruce Lee or a Jackie Chan.'
'It's an experience of a lifetime. It's the first time I acted in a South Indian film where I was treated as an equal by an actor.'
